Portfolio

CAPTION WRITING: The Daily Mail – snappy picture captions

Teasers & captions to showbiz events in the news for the Daily Mail – writing to tight deadlines.

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ONLINE COPY: CouttsWoman – shopping advertorial for discerning women bankers

An article on the best places to shop in London for Coutts’ online community of women banking clients. Read the full story here.

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HEADLINES / NAMING: Big Spender – The London Shopping Bible

Titled a new publishing venture: the luxury shopping magazine Big Spender.

Naming it the London Shopping Bible.

Kloster Copy produced headlines and straplines for the publishing venture, copy edited, wrote press releases, the media pack, advertorials.

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CONSUMER GOODS:

I have written copy on luxury brands such as Storywheels jewellery to appear in glossy magazines like The Official Ascot Magazine and Goldsmiths, as well as watch brands including Chopard and Patek Philippe for The London Shopping Bible.

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PERSONAL BRANDING:

I’ve written profiles and forewords on behalf of advertisers and clients to promote a brand, a company such as DMJ jewellery distributors to position them as leaders in their field, and to appear in the media.

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PRESS RELEASES:

I’ve written press releases for a number of brands including the Glam Rock luxury watch brand, leading fashion designer Caroline Charles, DMJ distributors and International Life magazine.

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